Behold... the magique of divine femininity unleashed.

We're so excited to showcase this enchanting, feminine brand identity for the femininity coaching brand, @thefemmeguide.

Our objective was to create a brand that is the perfect cohesion of the divine masculine & divine feminine.

We aspired to appeal to the market that is overly masculine, while simultaneously painting the vision of what's possible for them in terms of activating & embodying their feminine.

The brand was to feel luxurious, charismatic, exquisite, & rare, while simultaneously being warm & inviting everyone to have a seat at the table.

The goal was to have a heavy focus on balance—consciously developing our internal worlds so we can attract what we want in our external worlds.

And balance we designed.

The brand identity showcases the duality of divine femininity & divine masculinity as seen in the colour palette. The white & black create a heavy contract reflecting the starkness of the masculine energy. The pinks & red reflect the feminine while the purple symbolizes luxury & royalty.

The logo marks & type were chosen intentionally to instil playfulness in the brand while remaining sophisticated & stable in their forms.

This was such a delightful branding project we had the honour of cultivating & are stoked to bear witness to the magic that the brand will continue to unleash with their new, elevated identity.