During the rebrand, I wanted to really stretch the boundaries to what it means to truly embody the self.

Before, I had stuck with the same colour palette & aesthetic since she embarked on the journey to be a visual storyteller, a role that she has incorporated in all of her selves as the student, the professional, the entrepreneur & the artist.

While this worked well for me when I was starting out, it had started to feel stale & lackluster as I no longer felt connected to the identity that had shifted multiple times over the years.

However, changing the identity entirely scared the sh*t outta her. This was when my biz partner Taylor encouraged & even pushed me to venture further out of my comfort no matter how scary, just to see what I'd discover.

And discovered I did.

For, on my adventure to truly unearthing my brand, I realized how much more animated & grand my personality has evolved into. Thus, I ventured further out.

I rediscovered my love for maximalism, reviving my enchantment towards the golden Renaissance art period.

I started watching period dramas & movies that took place around the era. I not only focused on Europe but also on the eastern regions native to my heritage, India & now Pakistan, during the peak of Mughal Empire.

As I rediscovered my love for the two, I realized how similar they were to each other. From the aesthetic to philosophy. To rebirth, to revive.

Thus, was born the new brand, incorporating all the elements in their glory, helping me revive & rebirth my now glorified identity.