Curiosity
Calls

You Didn't Abandon Those Projects. They Completed You.

On the things you left unfinished — and what they finished in you.
Fatima Zehra
Plotting Your Brand's Heroic Journey
August 15, 2026

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A little birdy told me that you have been calling yourself an abandoner.

I find this fascinating.

Not because it's true — it isn't — but because of how confidently you've repeated it. In your journaling. In the apologetic little footnotes you add to your own creative history. In the way you say "oh, I never actually finished that" as though you're confessing something shameful at the world's most well-dressed tea party.

Here is what I know: there is a photography series in a folder somewhere between your Downloads and your dignity. There is a business plan written in the margins of an otherwise unrelated notebook. There is a book — oh, there is always a book — with forty-seven pages, a protagonist with excellent taste, and an ending that never came.

The prosecution would like you to believe these are evidence of failure.

The prosecution, dear Brand Hatter, has not been paying attention.

Chapter One: The Crime Scene, Revisited

The word abandoned makes an elegant assumption: that the project was the destination.

But what if it never was? What if every single one of those "unfinished" things was, in fact, a corridor — beautifully lit, exactly the right length — and you were always meant to walk through it rather than live in it?

The photography series didn't fail to become a series. It succeeded at something more valuable: it changed how you see light. Not just photograph it — see it. You carry that now. It lives in your eye, in your instinct for what's beautiful and what's merely bright, in every piece of work you've created since. That folder gathering dust in your Downloads? It already gave you everything it had.

The business you sketched — and quietly shelved — didn't fall apart. It clarified. All those chai-fueled late-night sessions weren't wasted planning; they were a very expensive, very informative process of elimination. What you walked away with wasn't a launch plan. It was a sharper understanding of what you will and will not compromise. That understanding now runs every decision you make.

And the book. Those forty-seven pages you consider "half a manuscript" — darling. You found your voice in them. The voice people tell you they'd recognise anywhere? You discovered it in the middle of a story you consider unfinished. The story, for its part, considers itself complete. Its work was done on page forty-seven. You simply didn't get the memo.

(The memo was always going to arrive late. Some post offices operate on their own curious schedule.)

Chapter Two: What the Evidence Actually Shows

Here is what strikes me as curious — and I do find curious things irresistible — about the word abandoned.

It presumes you stopped before the work was done.

But what if the work was never what you thought it was? What if the real work was always the becoming — and the project was simply the terrain you had to cross to get there?

There is a concept in the world of fine teas called terroir: the invisible accumulation of soil, altitude, rainfall, and season that shapes the character of a leaf before it ever meets hot water. You cannot point to terroir. You cannot show it in a portfolio or attach it to an invoice. And yet you can taste it — unmistakably — in every cup. It is the difference between a tea that is merely nice and one that stops you mid-sip and makes you set down your cup.

Your abandoned projects are your terroir.

They are the invisible conditions that produced the person currently making your work. The photography series — a stratum of perception. The shelved business — a seam of discernment. The forty-seven pages — the underground spring of a voice that now runs through everything. No one can see these influences, but they can taste them. That reader who says "there's something about your work I can't quite name" — they are tasting it.

They are drinking your whole creative history in a single sip.

Chapter Three: The Archaeology of Becoming

I think sometimes about how archaeologists must feel receiving the world's most tedious complaint.

Imagine: months at a dig site, carefully uncovering something magnificent — a mosaic floor, a Mughal garden mapped in ancient stone, a whole buried world that no one knew was there — and someone arrives to say, "But you didn't build anything. You only dug."

The dig is the thing, you'd want to tell them. The excavation is the contribution.

Your so-called abandoned projects are dig sites. Each one is a layer of sediment in the record of who you're becoming — not who you were, or who you planned to be, but who you are in the process of turning into, right now, beneath the surface of everything visible.

You didn't abandon these projects. You excavated them. You went down into each one, drew out what was there, and carried it back up with you into the light. The photography series. The business plan. The forty-seven pages. None of them were the artefact.

You were the artefact.

And for the record: the finest museums in the world have entire wings dedicated to things that were "never finished." Nobody calls those exhibits a waste of time. They call them priceless.

Chapter Four: Closing the Case (and What Comes After)

So. Let us review the evidence, properly examined.

What we have here is not a collection of failures. What we have is a personal archaeology of becoming — breadcrumbs laid not carelessly but with some deep creative intelligence that understood, perhaps better than you did consciously, that this particular path had exactly this much to teach, and no more. When the teaching was done, you moved on. That was not weakness. That was wisdom wearing comfortable shoes.

The masterpiece was never the photography series. It was not the business plan, nor the forty-seven pages. The masterpiece was the person who moved through all of it and arrived here — changed in ways that resist neat description but are unmistakable to anyone paying attention.

The person who sees light differently. Who chooses with unusual precision. Who writes in a voice that is, by now, entirely her own.

That person is the work. The work is ongoing. And — I cannot stress this enough — the work is going rather well.

So the next time someone raises an eyebrow at your trail of unfinished things — at the projects started and set down, the ideas tried and released, the half-written and half-explored — I suggest you smile.

You know something they don't: you were never looking for a finish line. You were following a thread. And the thread, as it turns out, leads exactly here.

The Sommelier has reviewed the evidence. The verdict has been revised.

Case closed. 🐝

P.S. A tea left to steep past its moment turns bitter — not because it failed, but because it was done before you realised it. The finest cups are removed at precisely the right time, not a second sooner, not a second later. Your "abandoned" projects weren't steeped too short. They were removed at exactly the right moment. The cup they left behind? That's you, Brand Hatter. And you are, I'm delighted to report, rather exceptional.

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