Hi, I am Fatima! Maker of Magic & Peddler of Stories • 

Hi, I am Fatima! Maker of Magic & Peddler of Stories • 

Hi, I am Fatima! Maker of Magic & Peddler of Stories • 

Hi, I am Fatima! Maker of Magic & Peddler of Stories • 

Hi, I am Fatima! Maker of Magic & Peddler of Stories • 

Who's that Girl? An Introduction

Fatima Zehra
Personal
November 17, 2021

Oh hey, I am Fatima!

I wanted to take this opportunity to formally introduce myself before I start going crazy producing a ton of content on this new blog of mine that I am oh-so-excited about!

So here goes...

I am the Co-founder & Chief Branding Officer at Zehra Studio

Most of days are spent being the CEO of the magical atelier I co-founded last March. It's been an incredible journey cultivating our branding atelier & we have been blessed to have been partnering up with some of the most incredible humans to help develop their brands. Brand development is my ultimate love because it combines all of my loves: design, writing, photography, self-discovery & development. I'll be sharing a lot of content showcasing behind-the-scenes, our atelier life, the design processes & the magical works we continue to produce.

Originally, a painter

My love for art started with painting. It was the first time that I considered myself an artist and not just a hobbyist who happened to be good at making stuff. It was painting that awoken the dreamer & it was through the process of discovering myself as a painter that I am who I am today. The art of painting is to explore, uncover & allow the strokes to find their place as opposed to forcefully producing something from thin air. And thanks to such an incredible experience of play & exploration, I am able to now incorporate this very mindset in my work as a brand cultivator, for I believe branding is art of discovery, not creation.

Forever, a romanticist at heart

I am profoundly in love with life & the poetry that surrounds it. My ultimate goal in life is to live in poetry & art which includes consuming a ton of music, films, books & fine arts.

I also believe that personal style is more than just appearances but an act that allows us to fully step into our magic, express our being & feel at home w/in ourselves 💅🏽

I love to travel & my adventure style is most def a slow-paced one where I can revel in the local cultures, take in all that the new places have to offer before I move on to the next one ✈️

Also, a manic bibliophile

I am convinced I was conceived with a book in my hand. Almost all of the summers of my childhood and adulthood have been spent with a book in hand. I remember going to the playground carrying a book which I read in between playtime. I am not even kidding. I loved playing but also didn't want to miss out on what'd happen next in the story I was reading.

Ultimately, a storyteller

No matter which category I put myself, one theme will always remain: storytelling. Whether it's painting, designing, falling in love with life & the people that are in, reading a book in my nook or watching a movie, they all have one thing in common: they are formed into a story. This is primarily why I even decided to re-start my blog, to document my own stories, the ones I co-create at the atelier, as well as the ones others share with me.

That's all for now...

I am hoping to get to know over the days & months whether that's here on the blog, on my Instagram or Youtube channel. My goal is add more richness to my existence and nothing adds to it more than building wholesome connections & sharing our stories.

So until next time, fellow magic maker!

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